Online Sports Betting Market to Surge with Tech Advancements in 2024


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The landscape of online sports betting is primed for exponential growth, with projections indicating a robust Compound Annual Growth Rate (CAGR) of 14.6% during the forecast period spanning 2020 to 2030.

This surge is attributed to technological advancements that have transformed the industry, providing enthusiasts with immersive experiences, advanced analytics, and convenient platforms to engage in this popular pastime.

Recent statistics reveal a global online sports betting market poised to reach a value of $155.49 billion by 2024, with football accounting for a significant 50% share of this lucrative industry. Moreover, in 2020, an impressive 61.6% of online gambling revenue was generated from sports betting, with mobile platforms capturing nearly 70% of the market.

In the United States, where the legal sports betting industry amassed $920 million in 2019, a survey highlighted that 13% of American bettors admitted to placing wagers at least once a month during the same year.

This trend towards legalization or regulation of sports wagering is evident in 41 states across the US, along with 19 other countries spanning Europe, Asia Pacific, and Australia, showcasing the widespread participation in this burgeoning sector.

Online Sports Betting & Gambling Market size 2020-2030 (USD Billion)

Anticipating this surge, the American Gaming Association projects that the US’s regulated markets will yield annual revenues of up to $8 billion by 2025. This optimism is fueled by the fact that 56% of global revenue is derived from online platforms, which experienced an impressive 11% compound annual growth rate between 2020 and 2025, as reported by Mordor Intelligence. Notably, nearly 3% of this revenue is directly attributed to eSports gaming, reflecting the evolving landscape of sports betting.

The significance of better regulation becomes evident when considering that 46% of Australian adults encounter one or more problems associated with traditional sports activities. Governments are actively exploring avenues to address these issues and ensure responsible participation in these industries.

The Regional Market Share

  • 1. Asia Pacific 47%
  • 2. Europe 23%,
  • 3. North America 19%,
  • 4. Latin America 8%,
  • 5. Middle East & Africa 3%.

The use of mobile devices among bettors has witnessed a significant surge in popularity on a global scale. In 2020, mobile captured a considerable 48.9% market share, with a projected growth rate of 5.2% in the retail segment.

Furthermore, the emergence of eSports has assumed a crucial role, accounting for 3-5% of the global market. The online sector as a whole is anticipated to experience a robust compound annual growth rate (CAGR) of 14-15% during the forecast period spanning from 2020 to 2030.

The Evolution of Online Sports Betting: A Glimpse into the Future

Online sports betting is ablaze with exciting prospects as technology hurtles forward. Virtual reality and augmented reality stand poised to revolutionize the experience, offering users immersive journeys into virtual stadiums where they can engage with their favorite sports like never before.

Enhanced data analytics and machine learning algorithms are set to elevate the game, furnishing bettors with more precise predictions and tailor-made recommendations. Moreover, the infusion of social features promises to infuse the online sports betting arena with a sense of community and interactivity, fostering connections among enthusiasts.

This electrifying expansion of sports betting transcends boundaries, fueled by groundbreaking technological advancements, notably the proliferation of mobile applications. This captivating form of entertainment is seizing the imagination of individuals worldwide, facilitated by unparalleled convenience and unwavering security.

The relentless march of progress has ushered in an era of unprecedented accessibility, dismantling barriers and granting enthusiasts seamless access to the enthralling world of sports betting right at their fingertips.

Sports Betting Key Statistics

  • 1. Sport betting apps in the United States brought in $7.4 billion revenue in 2022, a 71% increase on the previous year
  • 2. In the UK, sports betting apps generated £2.36 billion in revenue in 2022
  • 3. FanDuel is the most popular sports betting app in the US
  • 4. Basketball generated the most revenue for sports betting apps in the US in 2022
  • 5. In the UK, football was the most popular sport to bet on, followed by horse racing

Top Sports Betting Apps

FanDuelThe most popular sports betting app in the US, which rode the fantasy sports hype and the expansion of gambling in the late-2010s
DraftKingsSimilar to FanDuel, DraftKings main feature was fantasy sports before it shifted to sportsbook and other gambling services
bet365The UK’s most popular sports betting app, with a growing audience in Spain and the US
BetMGMA partnership between MGM Resorts and European betting giant Entain Holdings that offers sportsbook and gambling services in the US
Caesars SportsbookAnother tie-in with a Las Vegas casino, Caesars Sportsbook is another sportsbook and gambling option for US customers
Sky BetA major provider of betting services in the UK, launched by media conglomerate Sky, which has since divested its stake
William HillOne of the oldest bookmakers in the UK, established in 1934. It was sold in 2022 to 888 Holdings for £2.2 billion

Sports Betting Statistics, Trends, & Predictions

Live spectator sports have been ingrained into American culture for decades. Not only has interest in sports been tied to the art of competition, but sports are also viewed as an avenue of entertainment.

At a macro level, the love and interest of sports generate billions of dollars in revenue in forms such as merchandise, ticket sales, and even TV or viewing contract rights.

Recently, sports betting has become both a revenue driver as well as a piece of American culture.

Knowing that we’ve surveyed over 450 people to collect recent online sports betting statistics. According to our research:

  • 1. Just under half of all American adults have placed at least one sports wager in the past year (46%)
  • 2. 31% of American sports bettors place at least 1 wager per week
  • 3. Basketball is the most preferred sport to bet on in the United States (53%)
  • 4. Over 1 in 2 sports bettors prefer to place wagers on DraftKings (57%)
  • 5. Live-bet (in-game) is the most popular type of bet to place on sporting events for 32% of people

General Sports Betting Statistics

  • Just under half of all American adults have placed at least one sports wager in the past year (46%)

    This surge can be attributed to various factors, including the expansion of online betting platforms, increased advertising and media coverage of sports betting, and the legalization of sports gambling in several states. 
  • 31% of American sports bettors place a wager at least once a week

    This frequent activity could indicate a strong interest in sports gambling among a significant segment of the population, potentially contributing to the growth and sustainability of the sports betting industry.

    Our survey also revealed that 10% of people place sports betting wagers daily while 16% of sports bettors place a wager a few times a week. Less common answers included a few times a month (6%) and once every couple of months (4%).
  • The top 5 most popular sports to bet on in the United States include basketball (53%), soccer (51%), and football (46%)

    The top three most bet-on sports in the United States reflect the nation’s deep-rooted passion for these games and the widespread appeal of sports betting in general. Additionally, other popular sports to bet on according to our survey included baseball (22%), tennis (21%), horse racing (20%), golf (17%), motorsports (12%), hockey (11%), and mixed martial arts (8%).

Extended Summary – Online Sports Betting

In summary the online sports betting market is poised for significant expansion fueled by technological advancements, presenting enthusiasts with immersive experiences and convenient platforms. As the industry continues to evolve, regulatory measures will play a pivotal role in ensuring sustainable growth and responsible participation in this thriving sector.

Online sports betting is deeply intertwined with technology, leveraging various technological advancements to offer a seamless and immersive betting experience for users. Here’s an extended summary focusing on the technological aspects of online sports betting:

  1. Digital Platforms: Online sports betting operates through digital platforms, including websites and mobile applications. These platforms are developed using advanced web and mobile technologies to provide users with intuitive interfaces, smooth navigation, and responsive design, ensuring a seamless betting experience across different devices and screen sizes.
  2. Real-Time Data Integration: Technology enables online sports betting platforms to integrate real-time data feeds from various sources, including sports leagues, statistical databases, and live streaming services. This data is crucial for updating odds, providing live betting options, and offering comprehensive statistics and analysis to inform betting decisions.
  3. Algorithmic Odds Calculation: Betting platforms utilize sophisticated algorithms and mathematical models to calculate odds for different sports events. These algorithms analyze a wide range of factors, including historical data, team/player performance, weather conditions, and market trends, to generate accurate and competitive odds in real-time.
  4. Payment Processing: Online sports betting relies on secure and efficient payment processing systems to facilitate deposits, withdrawals, and wagering transactions. Advanced encryption technologies such as SSL (Secure Sockets Layer) and tokenization are employed to ensure the security of financial transactions and protect users’ sensitive information.
  5. Artificial Intelligence (AI) and Machine Learning: AI and machine learning algorithms are increasingly being used in online sports betting to enhance user experience and optimize betting strategies. These technologies analyze vast amounts of data to identify patterns, trends, and betting opportunities, enabling personalized recommendations, risk management, and fraud detection.
  6. Virtual Reality (VR) and Augmented Reality (AR): Virtual reality and augmented reality technologies are being explored to create immersive betting experiences for users. VR and AR applications allow users to visualize sports events, explore virtual betting environments, and interact with betting markets in innovative ways, enhancing engagement and entertainment value.
  7. Blockchain and Cryptocurrency: Blockchain technology and cryptocurrencies are emerging trends in online sports betting, offering benefits such as enhanced security, transparency, and anonymity. Some betting platforms accept cryptocurrencies as payment methods, while blockchain-based solutions are explored to address issues related to fairness, transparency, and trust in betting outcomes.
  8. Regulatory Compliance: Technology plays a crucial role in ensuring regulatory compliance in online sports betting. Betting platforms implement robust identity verification systems, geolocation technologies, and age verification mechanisms to adhere to legal requirements and prevent unauthorized access or underage gambling.

Overall, the landscape of online sports betting is poised for significant expansion, with forecasts predicting a strong Compound Annual Growth Rate (CAGR) of 14.6% from 2020 to 2030. The projection suggests a burgeoning market characterized by substantial opportunities for growth and investment.

As technological advancements continue to drive innovation in the industry, online sports betting is expected to attract a larger user base and witness increased engagement worldwide. Factors such as convenience, accessibility, and the growing popularity of online gambling contribute to the optimistic outlook for the industry’s growth in the coming years.

Overall, technology is at the core of online sports betting, driving innovation, enhancing user experience, and shaping the future of the industry. By leveraging technological advancements responsibly, online sports betting operators strive to deliver a safe, secure, and enjoyable betting environment for users worldwide.


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